Listing Policy
Last updated: [DATE]. Every advert is reviewed against this policy before publication. Adverts that breach it will be rejected or removed, and repeat breaches may lead to account closure.
1. What may be listed
- Genuine, operating or recently trading UK businesses offered for sale by their owner or an authorised representative.
- Genuinely relocatable or online businesses with verifiable trading activity.
- Franchise resales of an existing, trading franchise unit.
2. What may not be listed
- Businesses the advertiser has no right or authority to sell.
- Anything unlawful, or businesses whose primary activity is unlawful.
- “Business opportunity” schemes, franchise recruitment for units that do not yet exist, multi-level marketing, or investment solicitations. This Platform advertises the sale of existing businesses, not opportunities.
- Shell or dormant companies advertised in a way that misrepresents trading activity. Dormant companies may only be listed if clearly described as dormant.
- Duplicate adverts for the same business.
3. Accuracy standards
- Financial figures (turnover, profit, rent) must reflect the business’s actual accounts and be stated for a defined period.
- Photos must be of the actual business or its premises. Stock imagery must not be presented as the business.
- Material facts a reasonable buyer would need — such as an expiring lease, pending enforcement action, or loss of a key contract — must not be concealed.
4. Privacy in adverts
- Adverts display the postcode area only, never a full address, unless the Seller explicitly includes it in the description.
- Adverts must not include third parties’ personal data without their consent.
5. Verification badges
“Verified” badges indicate only the specific check described (e.g. identity of the advertiser, or that submitted accounts match stated figures). A badge is not an endorsement, valuation, or guarantee, and does not replace buyer due diligence.
6. Communications
The messaging system is for genuine enquiries about listed businesses. Spam, solicitation of users for other services, and abusive messages are prohibited.
7. Enforcement
We may reject, edit factual presentation of, pause, or remove any advert, and suspend accounts, where we reasonably believe this policy or the law has been breached. Fees are not refunded where an advert is removed for a policy breach.
8. Reporting
To report a listing you believe breaches this policy, contact [EMAIL] quoting the listing reference.